National Key Account Manager - Modern Trade
Who We Are:
We are a Bangalore based health-food brand. We are one of the most recognized nutrition led food brands in the
country. We are purpose-driven and on a mission to make the country eat healthier.
We believe in honest food labels and balanced nutrition. We take the harder route and make our products tasty
without loading them up with junk ingredients. We do it because we all truly believe in our mission.
The company is founded by sisters Anindita and Suhasini Sampath (LBS, Wharton, IIM-C, and BITS Pilani). Yogabar
has been nominated as one of the top women-led Indian startups by various publications.
We are venture-capital funded and our institutional investors include SAIF Partners and Fireside ventures. We also
have several distinguished industry leaders as investors and active members of our board.
ITC hasrecently announced a strategic investment in Yogabar.
What we offer:
We have an aggressive, fast-paced, and mission oriented culture. We promise significant autonomy and room for
experimenting.
Our culture is centered on respect, innovation and growth.
We offer the same (if not better) perks that everyone else offers. Though some have claimed that they are likelier to
eat healthier and live longer because of their association with us.
We advise that you judge the authenticity ofsuch claims with a pinch of low-sodium Himalayan Pink Salt.
Also, lots of free yummy food. That your doctor, nutritionist, and mum would approve of.
Key Responsibilities
Business Growth & Account Management
• Drive sales growth across national and regional Modern Trade accounts.
• Own the business relationship with key retail partners such as Reliance, DMart, More, Spencer’s, Star Bazaar, Nature’s
Basket, etc.
• Develop and execute annual business plans / joint business plans (JBP) with key accounts.
• Identify growth opportunities through assortment expansion, promotions, visibility, and new store onboarding.
Sales Planning & Execution
• Deliver sales KPIs including monthly billing, secondary sales, range selling, visibility, and off-take growth.
• Ensure achievement of account-wise revenue, volume, and profitability targets.
• Track sales performance and drive corrective actions to close gaps.
Modern Trade Operations & Visibility
• Ensure strong in-store execution across key accounts including:
o Product listings
o Shelf placement
o Secondary visibility
o Promotions and activations
o New product launches
• Work closely with merchandising / field teams to ensure execution excellence in stores.
Promotions, Activations & Trade Marketing
• Plan and execute BTL activations, promotions, sampling, and in-store campaigns in collaboration with internal teams.
• Evaluate promotion effectiveness and optimize spends for better ROI.
• Support seasonal and category-led campaigns across accounts.
Commercials & Business Hygiene
• Lead commercial negotiations with key accounts including:
o Margins
o Listing fees
o Trade spends
o Promotion budgets
o Payment terms
• Ensure smooth business hygiene across:
o Claims submission and closure
o Distributor alignment
o Outstanding collections / overdue management
o Account reconciliation
o Trade scheme execution
Cross-Functional Stakeholder Management
• Coordinate with internal teams including:
o Supply Chain
o Finance
o Marketing
o Trade Marketing
o Operations
• Ensure timely execution of launches, stock availability, promotions, and account deliverables.
Market Intelligence & Reporting
• Monitor competition, category trends, pricing, promotions, and market opportunities.
• Share regular account performance updates, market feedback, and actionable insights with leadership.
• Use data to drive strategic decisions and improve account productivity.
Ideal Candidate
• Strong communication and negotiation skills
• Good commercial and analytical understanding
• Strong relationship management and stakeholder handling ability
• High ownership with an execution-focused mindset
• Ability to work in a fast-paced, growth-stage environment
• Sound understanding of the Modern Trade ecosystem and retail dynamics
Preferred Experience
• 5–8+ years of sales experience in FMCG / Food industry
• Mandatory experience in Modern Trade / Key Accounts
• Experience handling national or large regional key accounts
• Prior experience in health food / packaged food / nutrition / snacking categories is a plus
• Based in or willing to relocate to Bangalore
Why Join Us?
At Yogabar, you won’t just be managing accounts — you’ll be helping shape how healthier food reaches millions of consumers
across the country.
If you enjoy building businesses, solving problems, working with high ownership, and growing a purpose-led brand, this role
could be a great fit